Writing my Brief

 A Brief is your ‘WHY’ - the reason you are making art. It will help direct your thinking and give you the core details of your design project. Essentially, you need to start with a brand or a business and go from there.

What is a brief? A brief is something that is short but explains something straight to the point. 

Why do you need one? Instead of designing something large or something you don’t understand, in a creative brief you have to clearly see what the design is and justify its benefits, and also planning how you will get the attention of your audience.

Answer these Key Questions:

1. What is your Brand or Business? Raising Awareness Design

2. What is the Purpose of your Brand or Business? Raising awareness of what could go wrong if you continue to do something that could change the way they live into a bad behaviour, like phone addiction could ruin your life, lack of family time can lose love and support when needed etc.

3. Who is your Target Audience? 14 - 21 years of age (Both females and males)

For this Business that I want to create, I've decided to design something that includes awareness. I was thinking of doing something that has something to do with phone addiction and how bad it could effect our well-being, our relationship with family and friends, and how it could effect our brains while we are on our phones and after we get off them. I am targeting the audience from ages 14 - 21, because at teenage times you would need, want and always be on your phone to chat with others across different social media platforms. As a child under the age of 14, they would want to play more outdoors and not much on phones, and for adults over 21, they will have jobs and different things to focus on instead of being on their phones all the time. I am not saying the these specific ages I chose for this awareness don't do outdoors, but there are about 95% of teens who have access to smartphones, and 50% of teenagers feel addicted.

The colour palette I chose to start using for my logo development is a technique of complementary colours, which are both red and green.

Digital moodboard - My theme and kaupapa

For this digital mood board, I have chosen to do Design for Level 2 this year, and so I am looking to for design artist and finding out their artwork design title and date that they have published them. There are 11 artist to find and discover their artwork, there are 3 categories of themes that they are in, traditional, contemporary and Aotearoa. My kaupapa this year will be Cityscape. 

My brainstorm or thoughts of what each theme means.

Spiritual and cultural - This theme is about culture, and defining about a culture, by seeing what they do, why they do it, and their artworks and explaining what is behind the piece. 

Environment - This theme is about planet earth, basically our environment, what we see around us, the grass, trees, buildings and everything is counted as our environment, and we learn about why we should protect it, and what happens if we don't protect it. 

Cityscape - This theme I believe is about the city, when you go in the middle of Christchurch we would see buildings, and we see lights and huge artworks of buildings. I love view like this when reaching the top of the hills and seeing the city, its so beautiful, and I would really love to share artwork about it, that is why I chose this theme.

Equality - I believe equality is about us humans, what we share about each other, how each and one of us should be treated for the way we are and how we want to be. 

Money Heist Poster

This visual text is going to be film poster. I based my static image on the film series "Money Heist". The images I used to create this poster are characters from the film, their costumes they use, and also raining money, showing what they are trying to complete getting, throughout this film. The colours that you mainly see are black and red, this helps show what is happening in this poster and throughout the movie. The colour red represents, war, danger, love, desire, strength, hate, anger etc. As what the quote has been said, "Love is a good reason for everything to fall apart" on the top left, two people are in a relationship during the crisis on the heist together with the whole crew, they get so distracted that then the plan did tend to fall apart, for it shows on the top right picture, where then one member from their crew get captured into a scary situation. 

As said, the verbal feature I used was a quote being said in the movie from the female character on the top left, saying "In the end, love is a good reason for everything to fall apart". The font used gives are very good tone to the poster, it communicates well with the images which show very dark features from the movie. The colours red and black have been used very effectively to give dark vibes to the audience and to show meaning without much explanation, by this I mean, the colours talk for itself to show what they are pointing out throughout this poster in the film, and to give the quote a good meaning in this poster, and make the image look effective.

1. The type of visual text I am going to create is ... Poster on google drawings

2. I am going to base my static image on ... Money Heist

3. The images I am going to use are… Money, Red costume worn with mask, weapons, red lightning.

4. I am going to use these images because… it relates to the movie, they want to steal money but they play it without revealing their faces

5. The verbal feature I am going to use is … “In the end, love is a good reason for everything to fall apart”

Movie Description:

A criminal mastermind who goes by "The Professor" has a plan to pull off the biggest heist in recorded history -- to print billions of euros in the Royal Mint of Spain.To help him carry out the ambitious plan, he recruits eight people with certain abilities and who have nothing to lose.The group of thieves take hostages to aid in their negotiations with the authorities, who strategize to come up with a way to capture The Professor. As more time elapses, the robbers prepare for a showdown with the police.

Art painting piece

My Kaupapa for these individual different painting and layout, is identity. This first image is a cut piece from cardboard, and painted to show the 3D of my painting that are below. The second image is a painting of what I want to do in 3D but what you see in it is cold colours that I used to express the texture of what the colour is showing to create this human piece. The third image is also the repeated copy of the second image, but in warm colour, it creates a warm, messy and beautiful look and gives you a bright type of vibe. 

What is working? - What is working is that on the first image I used cold colour on the folded legs, and I used the warm colour on the upper part of the body. Everything tends to look good together, putting together a piece of cold and warm coloured pieces. 

What is not working? - The oval pieces, known as the hands and feet, I don't think would go together well when put together with the entire piece. 

What is my next step? -  To try think it out with the colour of the hands and feet, and also try workout the colour for the face/mask.

I want to add a bucket hat with dripping paint coming out of it to create colour effects on the mask with a bit of warm and cold colour, but then I feel like it would be too much on everything. Everything is coming together well so far though, I love how the colours mixed well together but making two colours show. 

1.5 Formal Persuasive Essay - Joshua Iva

 In this essay we will discuss how mobile phone’s control people’s lives. Mobile phones are one of the worlds one thing that can control a person’s life, they can distract you from family and friends, they tend to build addiction in someone, they tend to cause accidents and injuries, etc. For every 100 hours you use by talking on your phone, you suddenly increase the possibility of brain cancer by as much as 5%. Phone addiction can provide resistance in social life. Phone addiction can lead to living life through phones.

Most people can’t survive one day without their phones, and that is a huge problem to people’s brains and relationships. People browse the web, text, call, watch videos, etc. almost every hour which doesn’t give them time to rest and they tend to forget to eat and drink. People can stay up overnight and not get any rest due to addiction on their phones and blue light conditions to the eyes of humans that can cause no sleep. An effective way to stop people from having huge addictions to their phones, is to do exactly nothing and to daydream about things that you wish to happen in your life. 

 

75% of people can’t resist staying away from their phones from a limit of 5 feet away, what they need to do is take time apart from their phones and make yourself feel useful and enjoy the world. People tend to rather spend time on their phones than spending time with their family and friends. 25% of the people can do this quite oftenly; they know when to have their phones and when to not. Some people may keep their phones with them just for an emergency or in need for an emergency, but that doesn’t answer a question of why they are addicted to their phones. To decrease the number of people who can’t keep distance from their phones, you need to know that it is simple to do this and finally make yourself useful and do some chores.

 

Usually, people take time to spend with family; parents tend to apply rules, most mainly they allow no phones for distraction. This is what causes anger and stress to arise in people, mainly Teenagers. Kids and Young adults, are most certainly the age limit who lose self control when not having phones with them or when taken away from them, they tend to complain in the middle of something, or they would be mad all throughout because they won’t have something they are addicted to. People are still young and they find it hard to learn how to lose addiction, mainly to phones, but it's still possible. This can help increase the time of rest during the night and can grow more time with loved ones. Having rules in your household for phones is manageable to decrease the amount of distraction to your brain and to yourself with social media. 

Many car accidents are due to cell phones. Phone addiction is considered a disability. Approximately 660,000 drivers attempt to use their phones while taking hold of the wheel. There are ways to prevent this from happening; putting your phones on silent, completely turning off your phone, putting your phone out of reach or to really know the law and know you shouldn’t be having them out. These are ways to prevent car accidents and injuries from happening. It is good to be safe, and you always gotta watch out for what may come your way, especially for whoever may be in the car with you, you got to keep clear on the road and let driving distract you from your phone. These all include some safety methods to try and let driving distract you from your phone, because it’s something to get a hold of and to know about when driving. Nearly 400,000 injuries occur each year from accidents caused by texting while driving, and it may scare a lot of people, to get a clear hold of everything, try to keep families, friends and others safe when driving.

Mobile phones control people’s lives, mobile phones can be seen in classrooms, they can be a helpful tool when in need for help such as calculators, notes and calendars, but they tend to lead to a distraction for themselves and other students. When students use their phones to enter social media, it can lose their learning towards their work in class. This can create disruptions in class, especially when teachers continuously tell students to put away their devices. Me (Joshua Iva) with such a beautiful heart, it's easy for me to recommend NOT TO USE YOUR PHONES IN CLASS WHEN TEACHERS SAY TO “PLEASE PUT AWAY”, thank you, yours sincerely ‘Joshua Iva.’

Joshua Iva - Static image

Few updated work, but work is still in progress...

 Colour

This photo (crown) defines the colour purple, it shows a strong meaning of royalty and 3 other strong meaning behind the visual text is wealth, power and wisdom. If this is placed on someone's head it shows that they are worthy to do anything and are to basically to shown respect, and they get to take lead of what they are crowned for, like King, Queen, Prince etc. The colour purple fully shows and symbolises wisdom, luxury, royalty and power.

Symbol

This visual text symbolises gender (male and female). This is most common to be seen in public toilets, the reason being is because there places where females and males have to be separated due to privacy and the way the toilets are set for each gender. Its important to have toilets for two different genders, because it is safe for each other to feel comfortable when in need for privacy. Lets just say if a male was to for whatever reason was to walk in the female bathroom, it would cause the females to argue back and lose confident.

Lines

In this image, you can see a person standing in the middle of a tunnel, and what the tunnel is doing it leading its lines to the focal point. Everything in the image all has lines leading to the main part of the photo, the yellow and black lines on the side, and on the floor you see mini squares that have lines leading to the person and also in the ceiling, having a shiny reflection that reflects the floor and the side lines repeating its image that also shows leading lines. This helps shows the meaning behind image and lines, because they draw attention when looking at it, the first thing you would see is the focal point (Main part of the image) and because the help of the lines (Leading lines) it creates a beautiful image showing the techniques of the different static image aspect.

Music Composing

03/08/20

 What type of song are you composing?

The type of song I am composing is, playing on piano like a slow sad type of mellow, with some singing in it to explain the story.

You working alone or as a group why?

I am working alone because there are some parts where I want to do things by myself and there are something's that suit a solo player and it's so much easier doing solo for I can decide whether I like or not then I can change it.

Which part of the composition are you writing first?

I am writing my lyrics at the moment and figuring out if it suits the part of the piano melody.

What are you working on this week?

This week composition, I am working on to definitely finish the piano melody and the full piano piece, then I will be figuring out the singing tone seeing if it fits in with the piano, then maybe a little of bit of writing the lyrics.

10/08/20

What did I do this week for composing?

This week, I have been focusing on still having to add lyrics, lyrics that go with my theme I am talking about. My theme is talking about someone who ran away, and never turned back home, and the family who owns her started to feel mixed of depressed emotions. I am also focusing on figuring out my tone of voice I will be using to go with the piano sound and lyrics this week.