Writing my Brief

 A Brief is your ‘WHY’ - the reason you are making art. It will help direct your thinking and give you the core details of your design project. Essentially, you need to start with a brand or a business and go from there.

What is a brief? A brief is something that is short but explains something straight to the point. 

Why do you need one? Instead of designing something large or something you don’t understand, in a creative brief you have to clearly see what the design is and justify its benefits, and also planning how you will get the attention of your audience.

Answer these Key Questions:

1. What is your Brand or Business? Raising Awareness Design

2. What is the Purpose of your Brand or Business? Raising awareness of what could go wrong if you continue to do something that could change the way they live into a bad behaviour, like phone addiction could ruin your life, lack of family time can lose love and support when needed etc.

3. Who is your Target Audience? 14 - 21 years of age (Both females and males)

For this Business that I want to create, I've decided to design something that includes awareness. I was thinking of doing something that has something to do with phone addiction and how bad it could effect our well-being, our relationship with family and friends, and how it could effect our brains while we are on our phones and after we get off them. I am targeting the audience from ages 14 - 21, because at teenage times you would need, want and always be on your phone to chat with others across different social media platforms. As a child under the age of 14, they would want to play more outdoors and not much on phones, and for adults over 21, they will have jobs and different things to focus on instead of being on their phones all the time. I am not saying the these specific ages I chose for this awareness don't do outdoors, but there are about 95% of teens who have access to smartphones, and 50% of teenagers feel addicted.

The colour palette I chose to start using for my logo development is a technique of complementary colours, which are both red and green.

Digital moodboard - My theme and kaupapa

For this digital mood board, I have chosen to do Design for Level 2 this year, and so I am looking to for design artist and finding out their artwork design title and date that they have published them. There are 11 artist to find and discover their artwork, there are 3 categories of themes that they are in, traditional, contemporary and Aotearoa. My kaupapa this year will be Cityscape. 

My brainstorm or thoughts of what each theme means.

Spiritual and cultural - This theme is about culture, and defining about a culture, by seeing what they do, why they do it, and their artworks and explaining what is behind the piece. 

Environment - This theme is about planet earth, basically our environment, what we see around us, the grass, trees, buildings and everything is counted as our environment, and we learn about why we should protect it, and what happens if we don't protect it. 

Cityscape - This theme I believe is about the city, when you go in the middle of Christchurch we would see buildings, and we see lights and huge artworks of buildings. I love view like this when reaching the top of the hills and seeing the city, its so beautiful, and I would really love to share artwork about it, that is why I chose this theme.

Equality - I believe equality is about us humans, what we share about each other, how each and one of us should be treated for the way we are and how we want to be.