Personal description of a chosen traditional artwork

 Personal description:

Looking at this artwork we see that this artwork relates to time, because there are clocks being placed everywhere but they are melting. This artwork includes some warm colours and some smooth texture, the colour that is used the most is brown, with a bit of gradient and fading, slightly changing the colour brighter or darker. The setting is placed in a desert by the looks of it, because the artwork doesn’t show a clear background of where the location is but just a smooth, unreal painting of the background. There is this white looking animal that is lying down on the ground, I don’t really know what it's supposed to be or mean, but it almost looks like a horse. There also is a branch holding one of the three melting clocks showing that there is a little bit of environmental in this art piece, there is a cliff in the background with the sun light touching it, and the paintings in front having dark colours, showing that there is shade and something to blocking the sun from touching it.

Writing my Brief

 A Brief is your ‘WHY’ - the reason you are making art. It will help direct your thinking and give you the core details of your design project. Essentially, you need to start with a brand or a business and go from there.

What is a brief? A brief is something that is short but explains something straight to the point. 

Why do you need one? Instead of designing something large or something you don’t understand, in a creative brief you have to clearly see what the design is and justify its benefits, and also planning how you will get the attention of your audience.

Answer these Key Questions:

1. What is your Brand or Business? Raising Awareness Design

2. What is the Purpose of your Brand or Business? Raising awareness of what could go wrong if you continue to do something that could change the way they live into a bad behaviour, like phone addiction could ruin your life, lack of family time can lose love and support when needed etc.

3. Who is your Target Audience? 14 - 21 years of age (Both females and males)

For this Business that I want to create, I've decided to design something that includes awareness. I was thinking of doing something that has something to do with phone addiction and how bad it could effect our well-being, our relationship with family and friends, and how it could effect our brains while we are on our phones and after we get off them. I am targeting the audience from ages 14 - 21, because at teenage times you would need, want and always be on your phone to chat with others across different social media platforms. As a child under the age of 14, they would want to play more outdoors and not much on phones, and for adults over 21, they will have jobs and different things to focus on instead of being on their phones all the time. I am not saying the these specific ages I chose for this awareness don't do outdoors, but there are about 95% of teens who have access to smartphones, and 50% of teenagers feel addicted.

The colour palette I chose to start using for my logo development is a technique of complementary colours, which are both red and green.